For decades, businesses have used direct mail as a form of marketing. This particular tactic is chosen for its success rates among business-to-business and business-to-consumer marketing. Market Area Reports has mastered direct mail campaigns and can provide your business with a carefully crafted direct mailing list that is compiled via area analytics.
What exactly are direct mailing lists, and why are analytics so important when creating them? Continue reading or go ahead and make the jump: purchase a direct mailing list today.
Analytics: Instrumental in (Most) Marketing Plans
Market Area Reports is driven to ensure that our research is accurate and compiled in a way that you can easily understand. Our goal is to boost your marketing team’s overall strategy, particularly direct mail marketing.
How is our approach effective? Simply put: it is centered around analytics.
First, we map out your current clients to give us an understanding of what neighborhoods they are generally located in. Next, we assign values to the neighborhoods based on home value, distance from your business, household income and other important variables. The map you are provided shows neighborhoods segmented by “High, Medium or Low” values.
A closer look at the map reveals holes that develop in yellow (Medium) and red (Low) neighborhoods, meaning that these areas are less likely to respond to your marketing efforts. Why waste postage on households and neighborhoods that likely won’t respond? We take into account this data and make sure to exclude these households and areas from your direct mailing list, ultimately saving your marketing department money.
Know Your Customers
Many marketing departments and businesses simply do not have the funds required to target every neighborhood in their vicinity. Market Area Report’s Direct Mailing List analytics ensures that your department or business is targeting the best neighborhoods and not wasting funds on areas with low ROI.
If your business thrives on knowing their audience, consider building customer profiles. Paint a picture of who your customers are and analyze data to find more like them.
Market Area Reports uses demographic segmentations to target real consumers that can be converted to customers. Our maps show your existing customers at the granular “block group level,” meaning that you can clearly see where you have the most customers. We use demographic information such as age, income and home value, as well as behavioral data such as what websites they visit, where they shop, what websites they visit and other psychographics. This information and more is used to compile an accurate direct mailing list with a proven ROI.
Ready for a Great Direct Mailing List?
Interested in testing our mailing list approach? Click to receive your free sample market area report. For product questions or to speak with one of our analysts, please submit a contact form. We will reply in 24 hours or less.