Direct mail lists have been an integral part of business plans for decades. Market Area Reports provides direct mail lists based on powerful research and analytics, meaning that you will have a higher ROI than you would without list guidance.
What exactly is direct mail list analytics, how can your company benefit from them, and why use Market Area Reports? Keep reading to find out or go ahead and purchase direct mail lists.
Direct Mail Analytics: A Necessary First Step
At Market Area Reports, we ensure that our research is accurate and compiled in a way that is easy to understand. We’re here to boost your business’ marketing strategy, and as any marketer knows, numbers are behind results.
Here’s how we do it: first, we map out your clients so that you have an understanding of which neighborhoods they reside in. Next, we assign values to the neighborhoods based on income, distance from your business, home value and other important variables. The map will show neighborhoods segmented by “High, Medium or Low” values.
Getting this closer look at the map shows giant holes that develop in yellow (medium) and red (low) neighborhoods. Market Area Reports research shows that low attractiveness neighborhoods (red areas) are less likely to respond to your marketing efforts. Why spend money marketing to neighborhoods that likely won’t purchase? Our direct mail lists ensure your direct mail lists are compiled for success.
Get to Know Your Customers
Most businesses don’t have the budget to mail to every neighborhood in their area. With Market Area Reports’ Direct Mail List analytics, you can be sure that your business is targeting the best areas.
If your business thrives on knowing your customers, consider building customer profiles. Analyzing your customer data allows you to paint the picture of who your best customers are so that we can find more like them.
Market Area Reports uses demographic segmentations to target real clients. There is a lot of information that we can retrieve about people who live in “block group.” We use demographic information like age, income, and home value to behavioral data such as where they like to shop, what websites they visit and other psychographics. This information and more is used to compile successful direct mail lists.
Let’s Get Started
Interested in testing Market Area Reports out? Click to receive your free sample market area report. For questions about a product or to speak with one of our analysts, please submit a contact form. We will reply in 24 hours or less.