Our analysts take a unique approach to data mining, delivering custom market area reports with actionable insights and marketing strategy intelligence.

Market Area Reports creation process:

  • STEP 1

    DISCUSSION

    Through a learning session,we discuss your business and marketing challenges allowing us to understand your business model and identify the variables that bring the most value.

  • STEP 2

    DATA UPLOAD

    Upload your data to our secure site. We’ll review all the data and discuss additional insights to help educate.

  • STEP 3

    MAP PLOTTING

    We’ll append the latitude and longitude to your address file, plot your clients on a map and analyze the results looking for penetration and clusters.

  • STEP 4

    ANALYSIS

    We’ll run our proprietary market area boundary algorithm to establish your market area and segmentations.

  • STEP 5

    INSIGHTS

    After establishing your market area, we’ll identify things like: non-client households, area penetration, size of the area, income and other geo-demographic characteristics.

  • FINAL STEP

    DELIVERY

    Finally, we’ll display your market area on top of a number of thematic maps, so that you can see which areas of your community defines your target market.