Market Area Reports creation process:
Through a learning session,we discuss your business and marketing challenges allowing us to understand your business model and identify the variables that bring the most value.
Upload your data to our secure site. We’ll review all the data and discuss additional insights to help educate.
We’ll append the latitude and longitude to your address file, plot your clients on a map and analyze the results looking for penetration and clusters.
We’ll run our proprietary market area boundary algorithm to establish your market area and segmentations.
After establishing your market area, we’ll identify things like: non-client households, area penetration, size of the area, income and other geo-demographic characteristics.
Finally, we’ll display your market area on top of a number of thematic maps, so that you can see which areas of your community defines your target market.