Market Area Reports creation process:
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STEP 1
DISCUSSION
Through a learning session,we discuss your business and marketing challenges allowing us to understand your business model and identify the variables that bring the most value.
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STEP 2
DATA UPLOAD
Upload your data to our secure site. We’ll review all the data and discuss additional insights to help educate.
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STEP 3
MAP PLOTTING
We’ll append the latitude and longitude to your address file, plot your clients on a map and analyze the results looking for penetration and clusters.
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STEP 4
ANALYSIS
We’ll run our proprietary market area boundary algorithm to establish your market area and segmentations.
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STEP 5
INSIGHTS
After establishing your market area, we’ll identify things like: non-client households, area penetration, size of the area, income and other geo-demographic characteristics.
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FINAL STEP
DELIVERY
Finally, we’ll display your market area on top of a number of thematic maps, so that you can see which areas of your community defines your target market.