How to define the market area of a business can be a rather tricky, subjective, and important subject. A lot of marketers believe that the market area is defined by a set of zip codes that are closest to the business location, or they believe that a network of major roads lets them know where…
If you’re like most small businesses, then your number one goal is growth. But establishing and maintaining solid growth year over year can be extremely challenging, especially if you have been in business for a long while. According to the Statistics of US Businesses, there are roughly 6.7 million businesses in the United States that…
Today, every business needs to understand how to do online marketing. Its one of the cornerstones of an overall effective marketing strategy, and it’s the only way to reach outside of your immediate area. Sure you can have salespeople who sell your products in other parts of the country, but if you’re like most businesses…
The Problem with Using Zip Codes or a Radius to Pull Direct Mail Lists In my post entitled “Not All Market Areas are Created Equally: Part 1” I discussed a couple of different ways that MAR differs from other research firms generating Market Area Reports. In this post, I want to look at other, more…
Not All Market Areas are Created Equally In my post entitled “Knowing Your Market Area,” we discussed the importance of knowing the market that you serve. For this entry, I wanted to take a look at a few different ways that research firms think about defining a business’s market area and what differentiates MAR (Market…
Two of the most effective ways to increase your response to your marketing efforts is knowing who and where to target. In my opinion, too many businesses focus too much of their time on the creative and the offer, and not enough time on who and where to target. Yes, the creative and the offer…