Market Area Reports - Fish where the fish are

Fish Where the Fish Are: The Importance of Understanding Where Potential Prospects Live

When I am pulling a prospect list for a client, there are two important questions I always ask: Who are we trying to target, and what’s the geography that you’re trying to hit? Unfortunately, most of my clients don’t have a solid answer for either question. Of course, there are other factors to consider when doing a direct mail campaign, but for this posting, I want to focus on the importance of understanding where potential prospects live in relation to your business.