Market Area Report Insights

Old YMCA building from the mid 40's

EDDM vs. Direct Mail

EDDM vs. Direct Mail In the research business, I’m often asked about EDDM mailings, specifically how they compare to Direct Mail targeting. EDDM stands for Every Door Direct Mail, and it is a relatively new product offering from the USPS. It’s interesting because it allows the user to go to the USPS’s website and systematically…

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